Popular Organic Grocery Stores and Their Business Models

In today’s world, every food item is processed with some form of chemical that is harmful to us. To avoid the harm caused to everyone including humans, insects, and to maintain the ecological balance, organic farming is practiced. The principles of organic farming vary worldwide, but the fundamental practices of organic farming include the recycling of resources, maintaining a balance within the ecology and the conservation of biodiversity. 

The people who are involved in the process of organic farming do not allow the use of harmful chemicals, pesticides or even fertilizers which would be harmful for producing such products. There are various popular online grocery stores that provide organic foods to the customers, focusing on the health of the customers.

Organic foods are produced without using ionizing radiations, fertilizers, certain pesticides, or genetically modified organisms. Consumers believe in a myth that organic products are priced higher than the conventionally grown foods.

Public Perceptions

People believe that organic foods are more nutritious, safer, and possess better taste to them when compared to the food materials that are farmed conventionally. This factor alone has contributed to the rise in the popularity and demand of organic food products. Consumers are attracted towards organic products due to various health related benefits. The general public is also concerned about the ill effects and the malpractices which are initiated during conventional farming that affect the human health adversely. Youths today are more health-conscious than ever and the consumption of organic food is considered to be a life choice.

The most significant reasons for buying these organic products are related to health benefits and the nutrition content of these commodities. Such beliefs are promoted by people who are involved in organic farming so that the demand of the products rises even when the price of the said material increases. For the ease of consumers, there are many online stores that provide many facilities to the customers, including home delivery as well.

Popular Online Grocery Stores

With increasing technology, everything is becoming easy for everyone. Earlier, people used to produce products and sell them at their shops or grocery stores. Consumers used to go to the stores and buy the products. But now it is more convenient for the consumers as they can order from home with just one click. They don’t need to go out of their houses for this. Some of the advantages of these one-click away grocery stores are –

1. Less time consuming: It takes less time as we can order from home. There is no need for going outside.
2. More Convenient: Online stores provide home delivery facilities, reducing all the hastle.
3. One roof for all: These online stores provide different types of groceries including online vegetable shopping, fruits, dry fruits, organic foods, etc.

Health is more important, so considering it, consumers should buy products from a trusted store that provides them with a quality of products at a reasonable price. “Green Station” is one of the best online organic stores in Hyderabad, known for its best quality products including all-natural baby products, vegetables, dry fruits, etc. 

Business Model

Below mentioned are the business models that are adapted by most of the popular online organic grocery stores–

1. Target location/audience: This is the first and foremost step of identifying the target location/audience. Trying to know about the needs and buying patterns of the customers and working according to it.
2. Warehousing: Now, there is a need for a place to store the products bought in bulk from the manufacturer.
3. Registering the business: This is a crucial step in starting the business. Without registering, the business is not legally valid for working.
4. Set up Delivery system: Setting up suppliers is most important as they are the ones who will provide products to the customers. The faster the delivery, the more customers are attracted.
5. Start an online grocery website: Creating a website helps in direct connection with the customers. It helps the customers to efficiently get in touch with the products providing different facilities.
6. Set up a method of payment: Method of payment means providing cash on delivery to the customers or providing debit or credit card facilities to them. This helps in buying products from home itself.
7. Marketing plan: The last step is to create a marketing plan so that customers may know about the products in a better manner. 

Conclusion

With the increasing internet usage, more customers are attracted to online stores. For organic food products, we should trust “Green Station”, as it is one of the popular online grocery stores in India providing good quality products. Thus, we can conclude that instead of buying convention food products, we should switch over to organic products which are good for our health, for ecological balance, and animal welfare.